1177

Socks have become the protagonists of an active and dynamic world: they’re practical, colourful and functional, as well as elegant.
They’re essential, technical and high-performing. Extraordinarily positive synergies are born from their interaction; the style expresses its most authentic, unique and energetic form. Urban attitude and comfort are the union trait between essential features and futuristic combinations.
Socks are marked on the plantar with LEFT and RIGHT, because we have designed a specific shape which perfectly outlines their shape. The size is also written on the plantar. Our yarn is lighter and has thermoregulation and resistance features which are superior to all others. It’s always dry on the skin and it’s completely hypoallergenic. Humidity and sweat are conveyed outside the fabric, evaporating quickly. Furthermore, it has a unique isolation capacity, superior to any other fibre, which allows it to maintain body temperature in any weather condition. It guarantees perfect hygiene and it isn’t attacked by insects or any other microorganisms. It doesn’t hold bacteria and mold, it avoids the arousal of unpleasant odours, even after intense physical activity. It doesn’t absorb dirt stains, allowing you to remove them easily with normal detergents. It doesn’t charge electrostatically and it doesn’t attract atmospheric dust. It’s an environment-friendly fibre, dyed at the source with solid additives which don’t require disposal and that is why it’s fully recyclable.

1177 is where glamour and technical features typical of sports meet, a synergy between fashion and movement. With the name 1177 we wish to represent in a graphic and immediate manner the male and female universes. 11 is a reminder of male legs, while 77, according to an old Italian tradition, symbolises female legs. Together, these elements create a world of ‘Made in Italy’ tradition, dynamism and style, comfort and innovation, for a unisex product with unique features. 1177 redefines the concept of socks, our mission is transforming them into accessories with a precise identity and look. Modern colours and patterns, high quality materials and advanced technologies, for an urban style which is combined with day-to-day comfort. The lot is accompanied by a coordinated image, a packaging and a communication with unmistakable character.

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