Uptitude turns snowboards and skis in sunglasses.
old snowboarding and skiing, often abandoned in some cellar back to life becoming frames for sunglasses and eyeglasses.
Each piece produced is different from the others making each unique and unrepeatable frame.
Restore life to a waste materials and experiment with new materials is the central idea of ​​Uptitude

Made in Italy and the technological component.
Frames are manufactured entirely in Italy, in Lombardy to be precise. Each piece has a unique graphics and is finished by hand. The cut of the glasses takes place with a CNC milling machine.
All components are of high quality (Mazzucchelli Acetate and Zeiss lenses) the result is a product of the upcycling with the best Italian craftsmanship features.

Austria's Role
The brand was founded by Ermanno Zanella Ideas, Designer of the Free University of Bolzano. The project is prototipando at times in Bolzano and at times in Austria in the valley of the Zillertal, only to find headquarters in Innsbruck. In the heart of Europe where the passion for winter sports and the attitude to reuse are particularly rooted in local culture.

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